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World’s first-ever 3D print petition comes up trumps for elephants
How do you get your charity noticed in a space already overflowing with e-petitions and direct mail? You could build a life-sized 3D printed elephant, which is how World Animal Protection (previously...
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Has the Ice Bucket Challenge reached its tipping point?
From Dolly Parton, George W Bush and Oprah to this ‘cute’ two-year-old, everyone is doing it: unless you’ve been living under a rock for the past fortnight, your news feed is probably as full as ours...
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The power of direct marketing for charities
There’s nothing rational about choosing to give to a charity. But there is definitely something rational about filling in a Direct Debit form. Getting people to regularly give is really very, very...
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Digital Spotlight: Kids Read Mean Tweets
A recent campaign from The Canadian Safe School Network mimicked US talkshow host’s Jimmy Kimmel’s ‘Celebrities Read Mean Tweets’ format to raise awareness around cyberbullying. Jacob Greer from...
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The Daily Poke: Bringing back the memories
Imagine over the course of a few days, losing your home, all your personal possessions, all your photographs, all your memories. Gone. In 2011 when the Tōhoku earthquake struck, this nightmare scenario...
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Five times real-time data made a difference for brands
To most ‘big data’ is a buzzword that cropped up in 2014 and seems to be standing the test of time. Yet, to paraphrase the old saying: “It’s not the size, it’s how you use it.” Read more on Five times...
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The Daily Poke: Scoop up a cold one
As summer rolls in and temperatures start to rise, appetites naturally turn towards cold beer. Or ice cream. Or both. Now, in a collaboration that really should’ve happened a long time ago, ice cream...
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The Daily Poke: Soles with soul
For a number of years now, Toms has been inviting consumers to put themselves in the shoes of others less fortunate. Its annual ‘One Day Without Shoes’ campaign highlights a programme to donate a pair...
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The Daily Poke: Grandma Banksy
Think of pastimes for the elderly and your mind will generally drift towards embroidery, knitting, crosswords, bridge or scrabble. Not so for the senior citizens of Lisbon though, who have taken to the...
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The Daily Poke: Save our swirled
As the temperatures rise this Summer many of you will be tempted to head to the beach and grab an ice cream. Which makes it all the more intriguing that one of the world’s leading ice cream brands –...
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